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| Leape: This is our cause. And this is why there are five million people around the world who support us. The WWF Logo 标志的故事 Shui: Let’s talk about the logo. The interesting point I heard is —one of the reasons you want to use this logo, this black and white panda as the core of the image, is because that you want to have less cost for printing, because the black and white logo for the panda is cheaper. Is that true? Or that’s a joke? Leape: Well, I think it’s a bit of a joke. But I think more important for the panda was two things. It is the most beloved animal on earth, by far. And you see that in the attendance at zoos when they have a panda on display, you know, in any country, anywhere. It is the most beloved animal on Earth. And it is, of course, has been one of the most endangered. So it is a very appropriate symbol for the cause of conservation. And those were the first reasons to choose it. Shui: My understanding is that even by choosing the logo of your organization you are doing the conservation work or the environmental protection work, in very, very details. Leape: Well, the logo’s clearly an important way in which we communicate with people. When people, as you said, when people see the panda logo, they know what it stands for. They know it stands for conservation, for taking care of the natural world. And so it by itself is an important mechanism for communication. Achievements of the WWF WWF的成就 Shui: In the last 45 years we see that the WWF has made tremendous achievements. Among those, what is the most inspiring or exciting merits that you would like to cite? Leape: Well, there is of course a long list of good things that we’ve been a part of over the last 45 years. I would start with the success on the panda. In fact, this month we are in Beijing celebrating the commitments that have been made by Sichuan and Gansu provinces to protect panda habitat. So whereas 10 years ago the remaining pandas were scattered in 20 populations, isolated from each other and in decline, today we see those populations increasingly connected, and we have therefore the opportunity to build a much more robust4) wild panda population than we’ve had in a long time. And already you see the numbers have begun to recover. They誶e up perhaps 40% since the last survey. So pandas, by themselves, are an important success story. Now, at the same time, WWF has been part of similar successes in other ways in other parts of the world. We are, for example, now in Brazil working with the government of Brazil and the World Bank to create one of the largest networks of parks in any country anywhere. It is a park system larger than the park system of the United States, for example. It is a park system roughly the size of France, 50 million hectares, spreading across the Amazon Basin, and helping to protect one of the most important rain forests on Earth. WWF has over the last 40 years made a big difference on many things that matter. Small Size, Big Influence |
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