全国2010年10月高等教育自学考试电子商务英语试题5

    四、单词汉译英（本大题共15小题，每小题1分，共15分）

    根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。

    41. 贸易，商业 n.c______ 42. 紧缩v.d______ 43. 命令的，权威 adj. & n.i______ 44. 同等的 adj.e______ 45. 本国的，国内的 adj. d______ 46. 声称，认领 n. & v.c______ 47. 偏好，更喜欢 n.p______ 48. 极端的，偏激的 adj.e______ 49. 预置，初始化 n.i______ 50. 基本的，基础的，主要的 adj.f______ 51. 分配，分布，分发 v.d______ 52. 清楚的，明确的，肯定的 adj.d______ 53. 总部，司令部 n.h______ 54. 流行，货币 n.c______ 55. 做广告 v. a______

    五、单词英译汉 （本大题共15小题，每小题1分，共15分）

    56. cash register 57. potential sales 58. sound clip 59. cross-sell 60. text documents 61. overhead 62. IP address 63. availability check 64. Backorder 65. buy-in 66. pro forma 67. EDI 68. cash-flow 69. Federal Express 70. web page

    六、英译汉 （本大题共5小题，每小题2分，共10分）

    阅读下面的短文，然后把划线的句子翻译成汉语。

    How well is your Web site meeting demand？ The question may be more difficult to answer than you think. After all， sophisticated Web monitoring software can measure a sudden spike in traffic， but it won‘t correlate that spike with your company’s seasonal marketing efforts. （71） Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result： Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns， such as peak traffic times and the most accessed pages on your Web site. （72） You‘ll also be able to learn what people search for once they get to your site， as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors — these can affect how you choose to present your site.（73）Once you have this data gathered， business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers‘ Web behavior. Most important， you are able to compare information in your Web logs against information from internal and external sources. （74） Track Web hits or transactions against fluctuations in your offline sales channels， for example， or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. （75） You can glean trends during peak traffic periods that result in server overloads， or identify search criteria that consistently fail to deliver anticipated content.

    七、汉译英 （本大题共5小题，每小题2分，共10分）

    用括号内给出的词，把下列汉语句子翻译成英语。

    76. 那机会太好了，不能错过。（too……to……） 

     77. 不管你怎么读法，这个句子总是不知所云。 （make sense）

    78. 它是便宜的，但在另一方面，质量很差。（on the other hand）

    79. 结果非常不令人满意，和我们所期望的恰恰相反。（as opposed to）

    80. 我们必须想办法进入敌人的电脑获得情报。（get access to）