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1,The choice of products and services available is multiplying. 2,Consumers have become more sceptical about claims made for products. 3,In today‘s market place ,consumers have the power to pick and choose as never begfore. 4,The ability to get information has given shoppers a unprecedented strength. 5,The huge increase in choice makes certain brands more valuable , not less. 6,How should businesses decide the size of their advertising budget? 7,Do you think television is still the most cost-effective advertising medium?have you ever bought anything as a result of seeing a TV advertisement? 8,When do you make the decision to buy a new product ? 9,Why is it defficult to measure the effectiveness of advertising? 10,The company will collect information on these families‘lifestyles’。 翻译:1,可供选择的产品和服务成倍增加。 2,消费者对于产品的要求越来越苛刻了。 3,在今天的市场上,消费者拥有以往没有的挑选权利。 4,可以获取信息的能力让商家有了空前的实力。 5,选择的大幅增加让一些品牌更有价值,而不是削弱他们的价值。 6,公司是如何决定他们广告预算的大小的呢? 7,你觉得电视广告还是最有效的广告媒介吗?你是否有过受广告影响购物的经历呢? 8,什么让你作出购买的决定呢? 9,为什么说衡量广告的效果很难? 10,公司可以采集有关这些家庭“生活方式”的相关信息。 |
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