职场英语每天十句 94

    1，Everyone has stories of how firms fail to give consumers the service they have promised.

    2，The difficulty begins with companies promising customers support that they can not deliver.

    3，Electronic networks mean that firms now know more about their customers than ever before.

    4，Meanwhile，customers‘expectations have risen.

    5，They want choice，reliability and to be looked after as individuals.

    6，Every manufacturer these days wants to offer service as a distinguishing characteristic.

    7，It knows that retaining existing customers costs far less than recruiting new ones.

    8，But providing services turns out to be expensive and complex.

    9，Besides，the prices of many goods have been falling，but the cost of services continue to rise.

    10，And the more reliable goods become， the fewer customers need help.

    翻译：1，每个人都有这样的经历：公司无法提供他们承诺的服务。

    2，问题从公司承诺他们能提供的客户支持开始。

    3，电子系统让公司比以前更能了解客户的情况。

    4，同时，客户的预期在提高。

    5，他们希望能选择，可信，希望像朋友一样被对待。

    6，现在每个制造商都想提供有特色的服务。

    7，保持现有客户比开发新客户花费少得多。

    8，但是提供服务更为昂贵和复杂。

    9，除此之外，很多产品的价钱在降低，服务费用却在持续增加。

    10，而且产品变得质量更好，则更少的客户需要帮助。