If anyone can bring Polaroid back, I have a feeling it's Lady Gaga! And yes, Polaroid is planning its comeback and teaming up with Lady Gaga to make it happen. Gaga has been named as Polaroid's creative director!
You remember Polaroid, right? They discontinued their classic cameras with instant pictures in 2008, but now they're bringing them back (I have no idea why they discontinued them only to bring them back a year or so later). And they're going to do so with the help of Lady Gaga!
According to Lady Gaga, "I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects... The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation - blending the iconic history of Polaroid and instant film with the digital era - and we are excited to collaborate on these ventures with the Polaroid brand."
I love how she calls her business ventures the "Haus of Gaga." And I just have a feeling that Lady Gaga will really be bringing the cameras back in style. Polaroid is so classic and old-school and Lady Gaga is so modern and innovative. The perfect match!
Lady Gaga's dad is proud of her too! She says, "Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to - as my father puts it - finally have a real job." Ha! I don't even get how she'll have time for this new venture, but I can't wait to see what she does in her new position. The partnership will be officially unveiled by Lady Gaga tomorrow at the Consumer Electronics Show (CES) in Las Vegas. Will Lady Gaga also be talking about doing a whole run of shows while in Vegas? |
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