Questions 8-12
1 Read the text below about work uniforms.
2 Choose the best sentence from the opposite page to fill each of the gaps.
3 For each gap 8-12, mark one letter A-I on your Answer Sheet.
Altered Images
We have teamed up with The Career and Workwear Show to find the best-dressed organization. Two hotel groups and a management center have made it to the shortlist.
Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong workwear and you risk upsetting your customers and employees.
Three entrants have been shortlisted in the competition to find the best-dressed business: Country Hotel Group, Goring Residential Management College and Major Hotels. (example) ----------.
A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) ____. In addition to price and style the judges wanted to know how the organisation introduced the new look and what lessons it had learnt.
The Country Hotel Group was looking for a uniform that was comfortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) ____. A brief was issued to a number of companies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) ____
The aim of the new uniform at Goring Residential Management College was to make staff instantly recognisable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognisable. One of the judges in the competition, fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) ____
At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘old-fashioned and unattractive.’ The new design was well received by the reception staff of the hotel chain. (12) ____. The new bottle-green uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of colour and made a pleasant change from the more traditional black.
Do not use any letter more than once.
A. Feedback was then collected from staff at the hotel and minor changes were made before the
uniform was introduced across all hotels.
B. The award will be presented to the competition winners at The Career and Workwear Show which will be held at Business Design Centre in London.
C. They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them.
D. One entry predicted that uniform fabrics would incorporate security aids which are read by sensors on doors and only allow access to authorised personnel.
E. In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being ￡201,and each uniform being expected to last two years.
F. It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier.
G. She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team.
H. In its entry it said:‘Substantial investment has been made in this uniform because uniforms are seen as a very important area.’
I)One reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms.
答案：8.F 9.H 10.A 11.E 12.C
