阅读综合辅导 [经济学类]
Recent years have brought minority-owned businesses in the United States unprecedented opportunities — as well as new and significant risks. Civil rights activists have long argued that one of the principal reasons why Blacks, Hispanics, and other minority groups have difficulty establishing themselves in business is that they lack access to the sizable orders and subcontracts that are generated by large companies. Now Congress, in apparent agreement, has required by law that businesses awarded federal contracts of more than $500,000 do their best to find minority subcontractors and record their efforts to do so on forms filed with the government. Indeed, some federal and local agencies have gone so far as to set specific percentage goals for apportioning parts of public works contracts to minority enterprises. Corporate response appears to have been substantial. According to figures collected in 1977, the total of corporate contracts with minority businesses rose from $77 million in 1972 to $1.1 billion in 1977. The projected total of corporate contracts with minority businesses for the early 1980’s is estimated to be over 53 billion per year with no letup anticipated in the next decade. Promising as it is for minority businesses, this increased patronage poses dangers for them, too. First, minority firms risk expanding too fast and overextending themselves financially, since most are small concerns and, unlike large businesses, they often need to make substantial investments in new plants, staff, equipment, and the like in order to perform work subcontracted to them. If, thereafter, their subcontracts are for some reason reduced, such firms can face potentially crippling fixed expenses. The world of corporate purchasing can be frustrating for small entrepreneurs who get requests for elaborate formal estimates and bids. Both consume valuable time and resources, and a small company’s efforts must soon result in orders, or both the morale and the financial health of the business will suffer. A second risk is that White-owned companies may seek to cash in on the increasing apportionments through formation of joint ventures with minority-owned concerns. Of course, in many instances there are legitimate reasons for joint ventures; clearly, White and minority enterprises can team up to acquire business that neither could acquire alone. But civil rights groups and minority business owners have complained to Congress about minorities being set up as “fronts” with White backing, rather than being accepted as full partners in legitimate joint ventures. Third, a minority enterprise that secures the business of one large corporate customer often run the danger of becoming- and remaining-dependent. Even in the best of circumstances, fierce competition from larger, more established companies makes it difficult for small concerns to broaden their customer bases: when such firms have nearly guaranteed orders from a single corporate benefactor, they may truly have to struggle against complacency arising from their current success. 2.【答案】A 3.【答案】B 4.【答案】D 5.【答案】C 企业对此的反应是强烈的。从1977年统计的数据看,与少数民族企业签订的合同金额由1972年的7700万美元升至1977年的11亿美元。预计此金额要在80年代前期达到每年30亿美元以上,在下一个10年中看来也不会停止。 尽管这对少数民族企业来说前途光明,这种增加的财源也给它们带来了危险。首先,少数民族企业冒着过快膨胀和财政上力不从心的危险,因为它们大部分是小企业,和大企业不同之外在于它们为履行合同常需要在厂房、人员、设备(以及诸如此类)等上做一大笔投资。如果其后由于某种原因其合同量减少,它们将会遇到潜在的财政危机。对于被要求做正式评估和投标的小企业来说,市场供求情况有可能令人非常沮丧。评估和投标都消耗时间、资源,而且一个小企业的投资要马上在定货中反映出效果,否则其士气和财政前景都将深受影响。 第二个危险是有些白人企业想通过和少数民族企业合资也能享受更好的待遇。当然,在许多时候,合资是有正当理由的;显然,白人和少数民族企业可以联合起来做成任何一方都无法单独完成的事业。但是人权组织和少数民族企业主已经向议会报怨:少数民族企业常在合资中成为白人操纵者的前台傀儡,而不是平等的合作伙伴。 第三,已获得一个大客户的生意的少数民族企业常会有陷入依赖性的危险。即使在最好的环境下,来自更大、更完备的对手的竞争常使一个小企业很难扩展自己的客户;当这样的企业已拥有来自一个客户的近乎稳定的定货时,它们确实需要和眼前的胜利所滋生出的自满做斗争。 |
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