考研英语（二）历年真题阅读要点之2010-Text 3（二）

 　历年考研英语(二)真题较少，但是不可掉以轻心，一定要合理利用。为了帮助大家更好地复习，小编为各位同学梳理一下历年考研英语(二)真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法。接下来看一下2010年考研英语(二)真题阅读Text 3，这篇文章主要探讨了广告对人们行为习惯的影响。

　　... many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as ... Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.

　　outside of“超出...的范围”;beverage“饮料”;far-off“遥远的”;spring“泉水”;unthinkingly“不假思索地”;sip“啜饮”;bottled water“瓶装水”;all day long“整天，全天”;primarily“主要地”，primary也可以表示“初级的”，primary school“小学”;adolescent“青少年”，adolescence“青春期”;be featured as可以理解为“特征是...”;commercial“商业广告”，也可以充当形容词，表示“商业的”;advertise“做广告”;beauty“美容”;ritual“惯例”;slip in“悄悄溜入”;put on makeup“化妆”。

　　“Our products succeed ...” ... who recently retired from ... “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”

　　succeed“成功”，名词形式success，反义词fail，其名词形式failure;retire from“从...退休”;positive habit“积极的习惯”;a huge part of“...重要的一部分”;improve“改善”;be essential to“对...是必要的”;viable“可行的”。

　　Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.

　　experiment“实验”;observation“观察”;learn可以指“发现”;tie...to...“捆绑”;certain behaviors“某些行为”;habitual cue“习惯性的暗示”;ruthless“无情的”;advertising“广告”，相当于advertisement;emerge“出现”;controversy“争议”，形容词形式controversial;erupt“爆发”;tactic“策略”;questionable“有问题的”;beauty cream“美容膏”。