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| Whatever the answer, technology is already changing the process of media production, broadcast and consumption in countless ways. Producers are experimenting with multiple story lines that allow viewers to select their own endings. Computerized special effects are further blurring the lines between movies and videogames. Commercials are becoming interactive stories. While there will be casualties in this chaos, it's unlikely that any form of entertainment will die out completely. "When TV came along, radio became audio wallpaper, and movies, which had been the ubiquitous media, became the special event," notes futurist Paul Saffo. Even as DVDs have put cinematic revenues into free fall, theaters are already reinventing themselves as destination attractions with gourmet menus and child care. 无论答案是什么，科技已经在无数方面改变了媒体制作、广播和消费。制作人正在试验多样性的故事情节，让观众自己选择他们想要的结局。电脑处理的特效将进一步模糊电影和电玩的界限。商业广告将成为交互式故事。这场混乱中一定会有死伤，但各种娱乐都消失殆尽又不太可能。未来分析家保罗·萨福提示说：“电视出现后，广播便被束之高阁。而曾是无所不在的媒体——电影则成为了特殊项目。”即使DVD的出现使得电影收入一落千丈，电影院方面已经开始彻底进行自身改造，意在通过美酒佳肴及托儿服务吸引消费者。 As the BBC rolls out its fall lineup, Jana Bennett has asked other division heads to participate in a time-capsule exercise, placing their bets for the future of digital entertainment. "Nobody could have predicted the mobile revolution 10 years ago," she says. "I think it will be interesting in a few years to see how wrong we all are about this." Whatever they are watching, on whichever device, it's safe to say that the consumers of tomorrow's entertainment will be doing their own thing. 在BBC大量生产其秋季节目的同时，加纳·贝内特邀请其他部门主管参与一个被称为“时代文化密藏器”的活动，为数字化娱乐的前景下赌注。她表示：“10年前，没有人能预知到移动通讯革命。我想几年后看到我们所有人对此的错误认识会有多少，将会很有意思。”可以有把握地说：无论他们在看什么，用什么设备看，未来的娱乐用户们将会按自己的意愿行事。 Key Words get a grip 了解 top brass 原于军队，指高级将领，这里指高级官员，高层 stereotypical adj. 典型的 geek n. 怪人；疯狂可笑之人 blown away "blow one away"应该可以翻作我们口语里面讲的「被打败的感觉」。 lineup n. 节目 snippet n. 短片 linear n. 线性的 manipulate v. 操控，操作 niche n. 小生境 citing v. 引用,引证,举例 mobisodes 手机电视剧 encyclopedia n. 百科全书 anarchy n. 无政府状态；混乱 nonprofit adj. 非赢利的 sophisticated adj. 非常复杂精密或尖瑞的 collide n. 碰撞 pairing配对 veteran adj. 经验丰富的 paralysis n. 瘫痪；麻痹 algorithms n. 运算法则 one-in-a-million 百里挑一 blur v. 把……弄模糊 casualties人员伤亡 chaos n. 混乱 ubiquitous adj. 到处存在的 reinvent v. 彻底改造 capsule n. 宇宙飞船座舱 |
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