Awareness 意识，认识程度
e.g. The booklet helped raise public awareness of the product. 这本小册子有助于提高该产品的知名度。
e.g. The old company started extensive advertising on radio to increase awareness among young people who had not been the company’s traditional customers. 这家老牌子公司开始在电台大做广告，以使从前不是其传统消费者的年轻人提高对产品的认识。
Axe 1 大幅削减
e.g. In an effort to save money our company president aced the promotions budget. 为节省开支，我们公司的总裁大幅削减了推广活动的预算。
Axe 2 裁员
e.g. Three people in the marketing department were axed last week and are now looking for new positions. 市场营销部的三名员工上周被解雇了，他们目前正在寻找新的工作
Backup 2 为……做备份，亦作back up
e.g. You can backup accounting records, business plans charts, graphs or confidential information on CDs for decades-safe and secure. 你可以把帐目记录，业务计划，图表或机密情报备份到光盘上，可保证数十年安然无恙。
Backer 资助人
e.g. For thirty years, this wealthy American businessman was the backer of this enormously expensive project of photographing. 30年来，这位美国富商一直是这项耗资巨大的摄影计划的资助人。
Backlog 积压
e.g. we are now faced with a sizeable backlog of orders. 目前我们面临的积压定单数量巨大。
Backpack 背包
e.g. The backpack-type parachute, which is being marketed in the United States and Japan, has a $ 795 price tag and weighs four pounds. 这种背包式的降落伞标价为795美元，有4磅重，目前正在美国和日本的市场推。
Back pay 补发工资 (常为追补的加薪金额)
e.g. She received 6 months’ back pay in here July pay packet. 她领到7月份工资时还同时收到6个月的补发工资。
Backup 1 备份， 备用件
e.g. Did you make up a backup copy? 你做了备份了吗?
Back-up facility 支持设备，辅助设备
e.g. The latest development is the use of the virtual office to provide essential back-up facilities to the self-employed. 目前，虚拟办公室的最新进展是被用来为个体经营者提供基本的支持设备。
Bad debt 坏帐， 呆帐， 倒账(无法收回的应收账款)
e.g. The bank wrote off one million pounds in bad debt. 银行注销了100万的呆帐。
Bad publicity 负面影响
e.g. When they started to raise prices, they might create bad publicity, which would hurt their brands. 当他们开始提价时，就可能造成负面宣传，损害其品牌。
Baggage allowance 行李重量限额
e.g. If the boss is traveling with a lot of heavy equipment he will probably exceed the baggage allowance by the airline. 假如老板携带很重的设备出差，很可能会超过航空公司规定的行李重量限制。
Bagstuffer 公告传单， 小型宣传品，通常在街头散发或在付款台前塞进顾客购物袋。
Balance 余额，平衡
e.g. If you choose not to use all of your Additional Benefit Funding for benefits, you’ll be paid the balance in cash, as part of your monthly pay. 如果员工不愿把所有附加福利金都花在支付各种福利项目上，余额将作为工资的一部分现金支付给员工
